New Partnership with Super League

  • 2 min read

We are delighted to announce a very exciting new partnership with The Super League. 

The Super league is the top-level of the British rugby league system, and has been running since 1996. We are now the official spirit partner of the competition, a deal set to run until the end of the 2023 Betfred Super League Season.  Our first activation was as official spirit partner was at the Dacia Magic Weekend earlier this month and will be on show throughout the end-of-season run-in of Play-Offs and Grand Final.

As part of our partnership, we will produce a range of limited-edition club branded product for the Super League, which will see a percentage of the proceeds fed back into clubs as well as the charities of their choice.

The partnership deal also includes naming rights to the “Spirit of Super League Award”, presented at the end of season Super League Awards event. The award, which is given to an individual who epitomises the values of Super League by going beyond their expected professional commitments and who places a strong emphasis on sportsmanship and community. Previous recipients of the Spirit of Super League award are Jamie Jones-Buchanan, Rob Burrow and Mose Masoe.

Rugby Super League

Super League chief commercial officer, Rhodri Jones said: "It’s fantastic to welcome The Loch Lomond Group to our family of partners in the Betfred Super League.

Loch Lomond Group’s recent experience of working with one of our clubs, Wigan Warriors, has shown them how well we, as a sport, work with partners within our game and we look forward to developing this relationship further over the coming months with the launch of bespoke club branded products.

“The presentation of the Spirit of Super League award is always one of the most poignant moments at the Super League Awards and we look forward to working with Loch Lomond Group to produce more memorable moments over the next three years.”

Our chief executive officer, Colin Matthews commented: “We are truly excited to be partnering with The Super League. Much like our other sports partnerships, this sponsorship will centre on contributing to the true spirit of the sport.

We passionately believe that participation and interest in sport can make a real positive difference to individuals, groups and communities and so we are committed to leveraging our new association to support the wider rugby community.”