For 50 years, glen’s vodka has been forging its reputation as a premium quality, great value vodka. Extra smooth from its triple distillation, Glen’s vodka is a firm favourite amongst the strategically important 18-25 year-old age group in the vodka category.
With a strong social media presence, a dose of quick wit, and a range of fun but delicious serves, Glen’s vodka is amongst the biggest names in the take-home spirits market. Recognised consistently by The Grocer as the fifth largest take-home spirit brand in the UK, Glen’s vodka now represents 1 in every 6 units of vodka sold and is the clear number 2 vodka brand in the UK off-premise.
To further strengthen its position, in 2020 Glen’s vodka struck its first major sponsorship deal, becoming the Official Spirit of the Scottish Premier Football League. Visible at all Scottish football stadiums through advertising, presenting partner of Manager of the Month, and supported with heavyweight above-the-line advertising and on-pack promotion, Glen’s now records a huge 31% market share in Scotland. On the back of the SPFL sponsorship, 2022 saw Glen’s also become the official spirit of the Super League Rugby League.
More recently, Glen’s has extended its franchise with the launch of two Ready-to-Drinks (RTDs) with a Pink Lemonade and a Cola version.
